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{"id":3230745,"date":"2018-11-21T22:41:00","date_gmt":"2018-11-21T21:41:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/blizzard_entertainment-geruechte_umsatzdruck_sparzwang_verunsicherung_und_mehr_spiele_sowie_inhalte\/3230745"},"modified":"2018-11-21T22:41:00","modified_gmt":"2018-11-21T21:41:00","slug":"blizzard_entertainment-geruechte_umsatzdruck_sparzwang_verunsicherung_und_mehr_spiele_sowie_inhalte","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/blizzard_entertainment-geruechte_umsatzdruck_sparzwang_verunsicherung_und_mehr_spiele_sowie_inhalte\/3230745","title":{"rendered":"Blizzard-Ger\u00fcchte: Umsatzdruck, Sparzwang, Verunsicherung und mehr Spiele sowie Inhalte"},"content":{"rendered":"In dem Blizzard-Hintergrundbericht \u00fcber die Streichung der zweiten Erweiterung von Diablo 3 und die ersten Details zu Diablo 4 (wir berichteten<\/a>) ging Autor Jason Schreier von Kotaku<\/a> ebenfalls auf die Ver\u00e4nderungen in der Struktur und bei der F\u00fchrung von Blizzard Entertainment ein. Zun\u00e4chst kommt er auf Basis der gef\u00fchrten Interviews mit elf aktuellen und ehemaligen Mitarbeitern auf die Mobile-Ausrichtung (wir berichteten<\/a>) f\u00fcr Smartphone- und Tablet-Spiele zu sprechen.<\/p>\nAls Mitbegr\u00fcnder Allen Adham 2016 wieder in das Unternehmen zur\u00fcckkehrte, k\u00fcndigte er an, dass er eine neue Abteilung leiten w\u00fcrde. Inspiriert durch den gro\u00dfen Erfolg des experimentellen Kartenspiels Hearthstone (2014), sollte seine “Inkubationsabteilung” neue kreative Projekte entwickeln. Diese Herausforderung zog einige der erfahrenen Entwickler von Blizzard an, wie Tom Chilton, der sechs Jahre lang Game Director von World of WarCraft und zuvor sechs Jahre lang Designer war. Jetzt leitet Chilton die Entwicklung eines nicht angek\u00fcndigten Handyspiels.<\/p>\n
In dem Artikel hei\u00dft es, dass Pok\u00e9mon Go bei den Mitarbeitern besonders beliebt sei und ein “Inkubationsteam” an einem WarCraft-Spiel arbeiten w\u00fcrde, das nach dem Vorbild von Pok\u00e9mon GO entworfen wurde (Spekulation: Haustierk\u00e4mpfe wie in World of WarCraft). Diejenigen, die das vermeintliche Spiel bereits ausprobiert haben, meinten, dass es mehr Inhalte als Pok\u00e9mon GO bieten w\u00fcrde – sowie Einzelspieler-Inhalte.<\/p>\n
Ein weiterer erfahrener Designer, der in die “Inkubationsabteilung” wechselte, war Wyatt Cheng, der nach \u00fcber zehn Diablo-3-Jahren wohl eine Pause brauchte. Blizzard hatte eine Partnerschaft mit dem chinesischen Unternehmen NetEase geschlossen, um Diablo 3 als Free-to-play-Spiel in China zu ver\u00f6ffentlichen, wo es ein gro\u00dfer Erfolg war. Irgendwann 2016 oder 2017 beschlossen die beiden Firmen zusammenzuarbeiten und Diablo Immortal war geboren. Cheng ist der Lead-Designer des Projekts und durfte es auf der BlizzCon 2018 pr\u00e4sentieren – mit dem bekannten Echo.<\/p>\n
“Im Wesentlichen existiert es [Diablo Immortal], weil wir geh\u00f6rt haben, dass China es wirklich will”, sagte ein aktueller Entwickler. “Es ist wirklich f\u00fcr China.” Drei weitere Blizzard-Quellen berichteten Jason Schreier, dass der urspr\u00fcngliche Plan vorsah, es zun\u00e4chst nur in China f\u00fcr ein paar Monate oder vielleicht ein Jahr zu ver\u00f6ffentlichen, gr\u00f6\u00dftenteils um es unter chinesischen Fans zu testen, bevor es im Westen ver\u00f6ffentlicht wurde. “Die Qualit\u00e4tsgrenze auf dem chinesischen Markt, insbesondere bei der Framerate, ist extrem niedrig”, sagte ein Mitarbeiter. “Du kannst etwas ver\u00f6ffentlichen, das hier als Alpha-Material gilt und dort ein fertiges Spiel ist.” Sp\u00e4ter, so sagten die Quellen, beschloss Blizzard, sich mehr Zeit zu nehmen, um das Spiel zu verfeinern und es auf eine gleichzeitige globale Ver\u00f6ffentlichung vorzubereiten.<\/p>\n
Au\u00dferdem berichtet er, dass es den Anschein macht, dass Blizzard Entertainment “von oben” (also von Activision) gezwungen wird, mehr und in regelm\u00e4\u00dfigeren Intervallen Spiele sowie Inhalte zu ver\u00f6ffentlichen und dabei trotzdem irgendwie Geld einzusparen. “Uns wird gesagt, dass wir an jeder Ecke weniger ausgeben sollen, weil wir keine neue IP haben”, sagte ein ehemaliger Entwickler. Er f\u00e4hrt fort: “Weil Overwatch diesen Ma\u00dfstab gesetzt hat, wie viel wir in einem einzigen Jahr verdienen k\u00f6nnen, gibt es eine Menge Druck von Activision, die Schei\u00dfe in Gang zu bringen. Sie wollen etwas, das sie den Aktion\u00e4ren zeigen k\u00f6nnen.” Bei einer Investorenkonferenz nach der Markteinf\u00fchrung von Overwatch sagte die F\u00fchrungsriege von Activision, dass der Shooter \u00fcber eine Milliarde Dollar Umsatz eingebracht h\u00e4tte. <\/p>\n
“Es besteht die Auffassung innerhalb von Blizzard, dass die Finanzabteilung [von Activision] mehr Anrufe t\u00e4tigt, als sie es in der Vergangenheit je getan hat”, sagte eine Person, die Blizzard k\u00fcrzlich verlassen hat. “Das hast man vor drei oder vier Jahren noch nie geh\u00f6rt.” Auch der Abgang von Mike Morhaime als Pr\u00e4sident von Blizzard, der von vielen Mitarbeitern als “Anti-CEO” beschrieben wurde, weil ihn die Profitabilit\u00e4t nie interessierte, wird in dem Zusammenhang als Umw\u00e4lzung in der F\u00fchrungsetage aufgef\u00fchrt. Der zunehmende Einfluss des Geldes wird in dem Bericht immer wieder erw\u00e4hnt.<\/p>\n
Und dar\u00fcber hinaus w\u00fcrde das gescheiterte Langzeitprojekt “Titan” (Mischung aus Die Sims, Left 4 Dead und Team Fortress 2; tags\u00fcber ein normaler Mensch; nachts ein Superheld) immer noch wie ein Damoklesschwert \u00fcber Blizzard Entertainment schweben, da es viel Verunsicherung und Unmut im Team hinterlie\u00df.<\/p>\n","protected":false},"excerpt":{"rendered":"
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