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{"id":3230657,"date":"2018-07-20T12:28:00","date_gmt":"2018-07-20T10:28:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/microsoft-geschaeftsbericht_ueber_10_mrd_dollar_umsatz_aggressive_wachstumsstrategie_wird_fortgesetzt\/3230657"},"modified":"2024-05-21T21:14:48","modified_gmt":"2024-05-21T19:14:48","slug":"microsoft-geschaeftsbericht_ueber_10_mrd_dollar_umsatz_aggressive_wachstumsstrategie_wird_fortgesetzt","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/microsoft-geschaeftsbericht_ueber_10_mrd_dollar_umsatz_aggressive_wachstumsstrategie_wird_fortgesetzt\/3230657","title":{"rendered":"Microsoft-Gesch\u00e4ftsbericht: \u00dcber 10 Mrd. Dollar Umsatz; aggressive Wachstumsstrategie wird fortgesetzt"},"content":{"rendered":"Microsoft hat die Gesch\u00e4ftsergebnisse f\u00fcr das letzte Quartal des Gesch\u00e4ftsjahres<\/a> (April bis Juni 2018) und den kompletten Bericht f\u00fcr das abgeschlossene Gesch\u00e4ftsjahr (Juli 2017 bis Juni 2018) ver\u00f6ffentlicht.

Im vergangenen Quartal (April bis Juni 2018) des Gesch\u00e4ftsjahres stieg der Umsatz im Spielebereich um 643 Mio. Dollar (39 Prozent) auf 2,28 Mrd. Dollar. Das Wachstum wird auf h\u00f6here Ums\u00e4tze mit Xbox-Software und -Services zur\u00fcckgef\u00fchrt, bedingt durch “starke Spiele” von Third-Party-Anbietern – also von Spielen, die nicht von den Microsoft Studios entwickelt und ver\u00f6ffentlicht wurden. Die Anzahl der monatlich aktiven Nutzer von Xbox Live stieg um acht Prozent gegen\u00fcber dem Vorjahr auf 57 Millionen. Das Wachstum wurde auf den Plattformen Xbox One, Windows 10 und Mobile fortgesetzt. Gegen\u00fcber September 2017 bis M\u00e4rz 2018 ging die Xbox-Live-Nutzerzahl aber von 59 Mio. auf 57 Mio. zur\u00fcck.

Im gesamten Gesch\u00e4ftsjahr (Juli 2017 bis Juni 2018) \u00fcberstieg der Umsatz der Spiele-Sparte erstmals \u00fcberhaupt die Marke von 10 Mrd. Dollar. Insgesamt legte der Umsatz in diesem Unternehmenssegment um 14 Prozent (Vorjahr: 9,05 Mrd. Dollar) zu. Auch hier wird die Anzahl der monatlich aktiven Nutzer von Xbox Live mit 57 Millionen beziffert. Zum Vergleich<\/a>: Microsoft liegt mit dem Umsatz vor Nintendo, denn Nintendo setzte im letzten Gesch\u00e4ftsjahr, das allerdings von April bis M\u00e4rz geht, 9,7 Mrd. Dollar um. Bei Sony waren es 17,29 Mrd. Dollar.

In der anschlie\u00dfenden Investorenkonferenz erkl\u00e4rte Satya Nadella (CEO) via DualShockers<\/a>, dass sie eine “aggressive Wachstumsstrategie” (nicht nur) im Gaming-Bereich verfolgen w\u00fcrden. Er sagte: “Im Bereich Gaming verfolgen wir weiter unsere expansiven Gesch\u00e4ftsm\u00f6glichkeiten von der Art und Weise, wie Spiele erstellt und vertrieben werden, bis hin zu der Art und Weise, wie sie gespielt und betrachtet werden, und \u00fcbertreffen in diesem Jahr zum ersten Mal die zehn Milliarden Marke. Wir investieren aggressiv in Inhalte, Community und Cloud Services (…), um die Nutzung zu erweitern und die Zusammenarbeit mit Spielern zu vertiefen. (…) Die Kombination aus dem Xbox Live Game Pass Abonnement und Mixer sorgt f\u00fcr Rekordwachstum und Engagement.”

Zu den j\u00fcngsten Akquisitionen<\/a> sagte er: “PlayFab beschleunigt unsere Vision, eine Weltklasse-Cloud-Plattform f\u00fcr die Gaming-Industrie auf Handy, PC und Konsole aufzubauen. Die \u00dcbernahme von f\u00fcnf neuen Gaming-Studios f\u00f6rdert unsere First-Party-Content-Entwicklung, um unsere schnell wachsenden Gaming-Services zu unterst\u00fctzen.”

Amy Hood (Chief Financial Officer) erkl\u00e4rte derweil, dass sich das Umsatzwachstum im aktuellen Gesch\u00e4ftsjahr aber verringern werde, da sie weniger starke Effekte von Third-Party-Titel erwarten: “Im Bereich Gaming erwarten wir einen Umsatzwachstum bei den Teenagern im mittleren Alter und ein anhaltend starkes Engagement der Nutzer auf unseren Plattformen. Die Wachstumsrate bei Software und Services wird sich aufgrund der Ver\u00f6ffentlichung von starken Third-Party-Titeln vor einem Jahr abschw\u00e4chen.”

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