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{"id":3126939,"date":"2018-09-24T17:34:00","date_gmt":"2018-09-24T15:34:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/spielkultur-aus_scrabble_wird_buchstaben-yolo_nur_in_deutschland\/3126939"},"modified":"2024-05-13T13:19:12","modified_gmt":"2024-05-13T11:19:12","slug":"spielkultur-aus_scrabble_wird_buchstaben-yolo_nur_in_deutschland","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/spielkultur-aus_scrabble_wird_buchstaben-yolo_nur_in_deutschland\/3126939","title":{"rendered":"Mattel Deutschland: Aus Scrabble wird Buchstaben-YOLO"},"content":{"rendered":"Mattel Deutschland wird den Spiele-Klassiker Scrabble in Deutschland zum 70. Jubil\u00e4um umbenennen und mit “Begriffen aus dem Jugendjargon” aufwerten. Das Brettspiel wird fortan “Buchstaben-YOLO” (Jugendsprache; kurz f\u00fcr: “You Only Live Once” bzw. “Du lebst nur einmal”) hei\u00dfen.<\/p>\n
Anne Polsak, Unternehmenskommunikation bei Mattel Deutschland, versucht die Namens\u00e4nderung folgenderma\u00dfen zu kommentieren: “Sprache ist wandelbar! Heutzutage wird in der Gesellschaft teilweise ganz anders gesprochen als noch vor 70 Jahren und das liegt nicht zuletzt an den vielz\u00e4hligen Jugendlichen mit ihren kreativen Wortkreationen. Als Herausgeber von Scrabble beobachten wir diese Entwicklungen nat\u00fcrlich mehr denn je und haben uns letztlich dazu entschlossen, zeitgem\u00e4\u00df zu agieren und vielleicht den ein oder anderen der Generation Y von der Spielekonsole zur\u00fcck zum S\u00e4ckchen mit den Buchstaben zu holen.” <\/em><\/p>\nIn der Pressemitteilung<\/a>, die kein versp\u00e4teter Aprilscherz ist, hei\u00dft es: “Die Sensation auf dem Spielbrett \u00fcberrascht daher p\u00fcnktlich zum gro\u00dfen Jubil\u00e4um mit vielen neuen Begriffen aus dem Jugendjargon. Trotz einiger Erneuerungen \u00e4ndert sich eines aber auch bei Buchstaben-YOLO nicht: Wer die besten W\u00f6rter legt, bekommt die Punkte. Das Gesicht der neuen Kampagne ist \u00fcbrigens Rapper und Wortakrobat MC Fitti (…) Der erste Schwung Spiele im neuen Design soll in den n\u00e4chsten Tagen den Handel erreichen.”<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Aus Scrabble wird Buchstaben-YOLO (nur in Deutschland)<\/p>\n","protected":false},"author":549,"featured_media":3126940,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Spielkultur: Aus Scrabble wird Buchstaben-YOLO (nur in Deutschland)","_yoast_wpseo_metadesc":"Mattel Deutschland wird den Spiele-Klassiker Scrabble in Deutschland zum 70. Jubil\u00e4um umbenennen und mit "Begriffen aus dem Jugendjargon" aufwerten. Das Brettspiel wir \u2026","newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","_fdpe_sidebar_plugin_meta_block_field":"0","src":"","src_id":"","fd_iab_unique_id":"","fd_watson_nlp_category":"","_jetpack_memberships_contains_paid_content":false,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6],"tags":[48,177,12398,184,411,775,56,42,43,75,76,229,803,155,57,23,673,142,49,24,25,26,100,168,143,427,68,33,58,144,149,230,413,28,30],"newspack_spnsrs_tax":[],"coauthors":[],"class_list":["post-3126939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-48","tag-3ds","tag-4players","tag-android","tag-gamecube","tag-gba","tag-htcvive","tag-ipad","tag-iphone","tag-linux","tag-mac","tag-n3ds","tag-n64","tag-nds","tag-oculusrift","tag-pc_cdrom","tag-playstation","tag-playstation2","tag-playstation3","tag-playstation4","tag-playstation4pro","tag-playstation5","tag-playstationvr","tag-ps_vita","tag-psp","tag-sonstiges","tag-spielkultur","tag-switch","tag-virtualreality","tag-wii","tag-wii_u","tag-windowsphone7","tag-xbox","tag-xboxone","tag-xboxseriesx","entry"],"jetpack_publicize_connections":[],"acf":[],"_yoast_wpseo_title":"Spielkultur: Aus Scrabble wird Buchstaben-YOLO (nur in Deutschland)","_yoast_wpseo_metadesc":"Mattel Deutschland wird den Spiele-Klassiker Scrabble in Deutschland zum 70. Jubil\u00e4um umbenennen und mit "Begriffen aus dem Jugendjargon" aufwerten. Das Brettspiel wir \u2026","src":"","src_id":"","fd_iab_unique_id":"","fd_watson_nlp_category":"","yoast_head":"\n
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