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{"id":3115207,"date":"2018-12-28T08:52:00","date_gmt":"2018-12-28T07:52:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/spielemarkt-jahresrueckblick_2018_weltweiter_spieleumsatz_presse-berichterstattung_und_rasante_rabatte\/3115207"},"modified":"2024-05-11T19:49:38","modified_gmt":"2024-05-11T17:49:38","slug":"spielemarkt-jahresrueckblick_2018_weltweiter_spieleumsatz_presse-berichterstattung_und_rasante_rabatte","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/spielemarkt-jahresrueckblick_2018_weltweiter_spieleumsatz_presse-berichterstattung_und_rasante_rabatte\/3115207","title":{"rendered":"Jahresr\u00fcckblick 2018: Weltweiter Spieleumsatz, Presse-Berichterstattung und rasante Rabatte"},"content":{"rendered":"Das Branchen-Magazin GamesIndustry.biz<\/a> wirft mit einer Infografik einen Blick zur\u00fcck auf das Spielejahr 2018. Weltweit wird der Gesamtumsatz auf 134,9 Mrd. Dollar taxiert – eine Steigerung um 10,9 Prozent im Vergleich vom Vorjahr. Es wurden nur Spiele und keine Hardware ber\u00fccksichtigt. 47 Prozent des Gesamtumsatzes (63,2 Mrd. Dollar) entf\u00e4llt auf den Mobile-Markt, also auf Smartphone-Spiele (50 Mrd. Dollar) und Tablet-Spiele (13,2 Mrd. Dollar), vor allem Smartphone-Games haben mit 14,2 Prozent im Vorjahresvergleich zugelegt. Im Konsolen-Bereich wurden 38,3 Mrd. Dollar umgesetzt (+15,2 Prozent im Vergleich zu 2017). Der PC-Sektor liegt bei 33,4 Mrd. Dollar und wuchs um 3,2 Prozent. Abw\u00e4rts ging es hingegen f\u00fcr den Browsergames-Teilbereich der PC-Sparte, und zwar um fast 15 Prozent auf 4,3 Mrd. Dollar.

Die PR-Agentur ICO Partners ermittelte (vom 1. Januar bis zum 29 November 2018), dass die meiste Presse-Berichterstattung in diesem Jahr \u00fcber Fortnite<\/a> erfolgte. Fast 70.000 Artikel wurden gez\u00e4hlt. Auf den weiteren Pl\u00e4tzen landen Playerunknown’s Battlegrounds<\/a>, Overwatch<\/a>, Red Dead Redemption 2<\/a> und God of War<\/a>.

\n
Auch schnelle Rabattaktionen f\u00fcr digitale Versionen nach dem jeweiligen Verkaufsstart werden aufgef\u00fchrt, wobei hier seltsamerweise Fallout 76<\/a> fehlt, das weniger als zwei Wochen nach Verkaufsstart mit einem Rabatt von 42 Prozent angeboten wurde (wir berichteten<\/a>). Die H\u00f6he des Rabatts fehlt in dieser Infografik leider ebenfalls. Den Angaben ist zu entnehmen, dass Battlefield 5<\/a> bereits zehn Tage nach Release mit Rabatt angeboten wurde. Bei Red Dead Redemption 2<\/a> waren es 20 Tage. Bei Assassin’s Creed Odyssey<\/a> und Forza Horizon 4<\/a> dauerte es mehr als einen Monat bis zum ersten Rabatt. Bei Marvel’s Spider-Man<\/a> waren es 70 Tage.<\/div>\n
Folgende Datenquellen werden von GamesIndustry.biz<\/a> aufgef\u00fchrt: Newzoo (Global games market value, Boxed vs digital), UKIE\/GfK Chart-Track: UK boxed games sales, IHS Markit (Days until digital discount), ICO Partners (Most covered games), Apptopia (Mobile top fives) und Fancensus (Top influencers, Top games by Twitter retweets). Die Datengrundlage umfasst allerdings nicht das komplette Jahr (Stand: 17. Dezember 2018).

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