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{"id":3112339,"date":"2019-05-08T12:28:00","date_gmt":"2019-05-08T10:28:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/electronic_arts-geschaeftsbericht_anthem_hinter_den_erwartungen_mehr_free-to-play-titel_grosse_apex-plaene\/3112339"},"modified":"2024-05-11T17:13:50","modified_gmt":"2024-05-11T15:13:50","slug":"electronic_arts-geschaeftsbericht_anthem_hinter_den_erwartungen_mehr_free-to-play-titel_grosse_apex-plaene","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/electronic_arts-geschaeftsbericht_anthem_hinter_den_erwartungen_mehr_free-to-play-titel_grosse_apex-plaene\/3112339","title":{"rendered":"Electronic Arts – Gesch\u00e4ftsbericht: Anthem hinter den Erwartungen; mehr Free-to-play-Titel; gro\u00dfe Apex-Pl\u00e4ne"},"content":{"rendered":"

Electronic Arts hat den Bericht<\/a> f\u00fcr das vergangene Gesch\u00e4ftsjahr (April 2018 bis M\u00e4rz 2019) vorgelegt und die Ergebnisse sowie die Zukunftspl\u00e4ne in einer Konferenz mit Investoren erl\u00e4utert. Demnach hat der Verkaufsstart von Anthem<\/a> die Erwartungen nicht erf\u00fcllt, obwohl die Spieler bisher \u00fcber 150 Millionen Stunden in dem BioWare-Titel verbracht h\u00e4tten. Konkrete Verkaufszahlen wurden nicht genannt. In der urspr\u00fcnglichen Prognose hie\u00df es, dass sie zwischen f\u00fcnf und sechs Millionen Exemplare verkaufen wollten. BioWare w\u00fcrde sich aktuell auf neue Inhalte und die Behebung von Fehlern konzentrieren. Derweil wird Firestorm (Battle Royale) als bisher gr\u00f6\u00dftes “Battlefield Live Service Event” \u00fcberhaupt bezeichnet.

<\/p>

$EA<\/a> Conference Call:

– Launch of Anthem did not meet expectations for EA
– Players have spent over 150 million hours in game since launch
– Team is focused on content \/fixes for it.
– Battlefield Firestorm battle royale became the biggest Battlefield live service event ever.<\/p>\u2014 Daniel Ahmad (@ZhugeEX) 7. Mai 2019<\/a><\/blockquote>
Im abgeschlossenen Gesch\u00e4ftsjahr (April 2018 bis M\u00e4rz 2019) wurden mehr als 45 Millionen Spieler von FIFA 18<\/a> und FIFA 19<\/a> auf PC und Konsolen gez\u00e4hlt. Die Anzahl der aktiven Spieler von Die Sims 4<\/a> stieg im Jahresvergleich um 35 Prozent.

Mehr als 100 Millionen Spieler wurden bei FIFA PC\/Mobile (Free-to-play) gez\u00e4hlt. Die “Zuschauzeit” bei FIFA-Wettbewerbsveranstaltungen erreichte mehr als eine halbe Milliarde Minuten, was wohl die vermeintliche Beliebtheit von FIFA-eSports-\u00dcbertragungen untermauern soll. Der H\u00f6chstwert der Zuschauerzahl bei der \u00dcbertragung von “Madden Bowl Tournament” auf ESPN2 sei um das Siebenfache gestiegen.

Von Oktober 2019 bis Dezember 2019 sollen neue Spiele aus den Reihen Need for Speed und Plants vs. Zombies erscheinen. Das Unternehmen erwartet, ungef\u00e4hr vier Millionen Exemplare des Need-for-Speed-Spiels zu verkaufen. Bei Plants vs. Zombies ist von einem niedrigen einstelligen Millionenbetrag bei den Verk\u00e4ufen die Rede. Star Wars Jedi: Fallen Order<\/a> soll sich acht Millionen Mal vom 15. November 2019 bis zum 31 M\u00e4rz 2020 verkaufen.

Apex Legends<\/a> soll im laufenden Gesch\u00e4ftsjahr (April 2019 bis M\u00e4rz 2020) f\u00fcr Einnahmen zwischen 300 bis 400 Millionen Dollar sorgen. Das Battle-Royale-Spiel von Respawn Entertainment soll in China ver\u00f6ffentlicht werden. Auch eine Mobile-Version ist geplant, wobei die Prognose der Einnahmen diese beiden F\u00e4lle nicht beinhaltet. Apex Legends verzeichnet \u00fcber 50 Mio. Spieler weltweit. Es soll noch “jahrelang” mit neuen Inhalten versorgt werden (neue Legenden, Waffen, Skins etc.). 30 Prozent der Spieler von Apex Legends h\u00e4tten bisher noch kein Spiel Electronic Arts gespielt.

In der Konferenz mit Investoren erkl\u00e4rte die Gesch\u00e4ftsf\u00fchrung von Electronic Arts, dass der gro\u00dfe Erfolg von Apex Legends auch f\u00fcr gro\u00dfe Herausforderungen sorgen w\u00fcrde. Au\u00dferdem wurde das Ziel bekr\u00e4ftigt, mehr Free-to-play-Spiele zu ver\u00f6ffentlichen. Klassische Vollversionen f\u00fcr 60 Dollar soll es weiterhin geben. Der Abo-Dienst “EA Access” wird auf PlayStation 4 ausgedehnt (wir berichteten<\/a>). Die bisherigen Nutzer dieses Abos auf PC und Xbox One (ca. 3,5 Mio. auf beiden Plattformen) w\u00fcrden mehr Spiele ausprobieren, die sie ohne Abo niemals angefasst h\u00e4tten.

Ihre Engine (Frostbite) wird aktuell f\u00fcr die n\u00e4chste Konsolen-Generation angepasst. Zudem sollen “gr\u00f6\u00dfere Spiele” mit Online-Anbindung realisiert werden.

Die digitalen Netto-Buchungen f\u00fcr die zw\u00f6lf Monate (April 2018 bis M\u00e4rz 2019) beliefen sich auf 3,722 Milliarden Dollar, ein Plus von f\u00fcnf Prozent gegen\u00fcber dem Vorjahr und machten 75 Prozent der gesamten Netto-Buchungen aus. Der Nettobuchwert ist definiert als der Nettobetrag der in der Periode digital verkauften oder ausgelieferten Produkte und Dienstleistungen (Geb\u00fchren f\u00fcr mobile Plattformen wurden bereits abgezogen). 49 Prozent der Verk\u00e4ufe von Vollversionen auf PS4 und Xbox One waren digital. Insgesamt setzte das Unternehmen 4,95 Mrd. Dollar um (Vorjahr: 5,15 Mrd. Dollar). Der Nettogewinn betrug 1,019 Mrd. Dollar (Vorjahr: 1,043 Mrd. Dollar).
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