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{"id":3112111,"date":"2018-08-19T20:51:00","date_gmt":"2018-08-19T18:51:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/devcom_2018-teut_weidemann_seziert_das_reizthema_lootboxen_benutzt_keine_kisten\/3112111"},"modified":"2024-05-11T17:11:32","modified_gmt":"2024-05-11T15:11:32","slug":"devcom_2018-teut_weidemann_seziert_das_reizthema_lootboxen_benutzt_keine_kisten","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/devcom_2018-teut_weidemann_seziert_das_reizthema_lootboxen_benutzt_keine_kisten\/3112111","title":{"rendered":"devcom 2018 – Teut Weidemann seziert das Reizthema Lootboxen: “Benutzt keine Kisten!”"},"content":{"rendered":"
Das Reizthema des Jahres spielte auch auf der Devcom eine Rolle, und zwar unter dem Titel “Loot Boxes – TTF”. Industrieveteran und Berater Teut Weidemann erinnerte in seinem Vortrag daran, dass sich im Jahr 2018 sogar die New York Times dem Thema des in die Kritik geratenen Monetarisierungsmodells annahm. Dabei handle es sich keinesfalls um etwas Neues: Schon im Jahr 1886 sei das Schema beim Verkauf von Baseball-Sammelkarten erstmals zum Einsatz gekommen.<\/div>
Sp\u00e4ter h\u00e4tte Magic The Gathering das Prinzip genial umgesetzt \u2013 bei dem seltene Karten schon mal einen Wert von bis zu 27.000 Dollar entwickeln k\u00f6nnten. Nach einem geschichtlichen Exkurs in die System-Details unterschiedlicher Free-to-play-Spiele wie dem pr\u00e4genden Puzzle & Dragons im Jahr 2012 wurden auch ein paar Empfehlungen f\u00fcr Entwickler dar\u00fcber pr\u00e4sentiert, wie sich fortschrittsrelevante \u201ePower\u201c-Belohnungen und kosmetische Exemplare sinnvoll einbauen lie\u00dfen.<\/div>
<\/div>
<\/figure>
<\/div>
Ein Leitspruch lautete dabei: Wenn man Lootboxes einsetzt, dann sollte man sie ins Zentrum des Spiels stellen und alles andere darum bauen (wobei Weidemann sich prim\u00e4r auf Free-to-play-Titel bezog). Das aufgesetzte Hinzuf\u00fcgen von Lootboxes als Add-on funktioniere dagegen nicht. Wer den Spieler gl\u00fccklich machen wolle, sollte sicherstellen, dass dieser \u201ePower\u201c-Gegenst\u00e4nde erhalte und nicht nur bei den Kunden deutlich unbeliebteren Kosmetik-\u201cSchrott\u201c.<\/div>
Mit dem Einsatz unterschiedlicher Elemente, die sich z.B. im Stein-Schere-Papier-System ausstechen, k\u00f6nne man Inhalte auf einfache Weise verdreifachen, ohne dass der gestresste Grafiker \u00dcberstunden f\u00fcr das Design zu vieler Monster, Waffen & Co. schieben muss. Die Beliebtheit von Lootboxes bei Entwicklern r\u00fchre prim\u00e4r daher, dass ihre Implementierung anf\u00e4nglich einfach umzusetzen sei. Sie auf Dauer vern\u00fcnftig zu pflegen, sei hingegen umso schwieriger, z.B. wenn Entwickler nicht f\u00fcr eine ausreichende Item-Vielfalt sorgten. Hinzu k\u00e4me das Problem der \u201eDiminishing Returns\u201c, aufgrunddessen z.B. bei Hearthstone Erweiterungen n\u00f6tig geworden seien (nebenbei bemerkt h\u00e4tten in diesem Spiel zudem die Trading-Optionen f\u00fcr Spieler das Monetarisierungssystem zerst\u00f6rt).<\/div>
<\/div>
Die wichtigste Erkenntnis und Empfehlung an Entwickler lautete allerdings: \u201eBenutzt keine Kisten!\u201c Es gebe schlie\u00dflich eine sinnvollere Alternative zur Lootbox: Den klassischen Loot-Table, wie er schon in World of Warcraft perfektioniert worden sei. Er gebe dem Spieler die M\u00f6glichkeit, gezielter Einfluss auf seinen Fortschritt zu nehmen. Trotz eines gewissen Zufallsfaktors seien spezifische Belohnungen dort an Gebiete, Bosse oder Tier-Systems gebunden. So k\u00f6nne man sich mit einem genaueren Ziel vor Augen auf die Jagd begeben – und nebenbei solange den Partner in den Urlaub schicken, um gen\u00fcgend Zeit zu haben.<\/div>
<\/div>
<\/figure>
<\/div>Bei kompetitiven Multiplayertiteln wie Overwatch mit der n\u00f6tigen Chancengleichheit dagegen sei es allgemein extrem knifflig, eines der oben erw\u00e4hnten Systeme unterzubringen \u2013 vor allem, da die Nutzer in vielen F\u00e4llen schon ein \u00fcppiges Anfangs-Investment get\u00e4tigt haben. Im Bereich der Vollpreisspiele hatte Weidemann also kein Patentrezept. In Star Wars Battlefront 2 habe Electronic Arts aber nat\u00fcrlich einige schlechte Entscheidungen getroffen, etwa die frustrierend lange Zeit zum Freischalten von Figuren wie Darth Vader. Ein Nachteil des PR-Desasters f\u00fcr EA sei, dass sie aufgrund der wachsamen \u00d6ffentlichkeit nie wieder Lootboxes einsetzen k\u00f6nnten. Das gelte aber zum Gl\u00fcck nicht f\u00fcr andere Entwickler, wenn sie die Monetarisierung geschickt konzipieren, so das Fazit. ","protected":false},"excerpt":{"rendered":"
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