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{"id":3107445,"date":"2020-05-31T09:47:00","date_gmt":"2020-05-31T07:47:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/spielemarkt_deutschland-ueber_fuenf_millionen_menschen_zahlen_fuer_online-spiele-dienste\/3107445"},"modified":"2024-05-11T01:13:24","modified_gmt":"2024-05-10T23:13:24","slug":"spielemarkt_deutschland-ueber_fuenf_millionen_menschen_zahlen_fuer_online-spiele-dienste","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/spielemarkt_deutschland-ueber_fuenf_millionen_menschen_zahlen_fuer_online-spiele-dienste\/3107445","title":{"rendered":"Spielemarkt Deutschland: \u00dcber f\u00fcnf Millionen Menschen zahlen f\u00fcr Online-Spiele-Dienste"},"content":{"rendered":"Der Umsatz mit Geb\u00fchren f\u00fcr Online-Dienste im Spiele-Bereich ist in Deutschland erneut kr\u00e4ftig gewachsen. Im vergangenen Jahr (2019) konnten in diesem Segment rund 461 Millionen Euro umgesetzt werden, das entspricht einer Steigerung von 30 Prozent im Vergleich zu 2018 (353 Millionen Euro). Von 2017 auf 2018 betrug das Wachstum stolze 97 Prozent. Insgesamt haben im vergangenen Jahr rund 5,1 Millionen Spieler f\u00fcr die kostenpflichtigen Angebote gezahlt. Das entspricht rund 300.000 Menschen mehr als noch 2018 (4,8 Millionen). Die Daten stammen vom game – Verband der deutschen Games-Branche und der GfK. Der Verband hatte erste Informationen schon im April verk\u00fcndet (wir berichteten<\/a>), versucht aber diesmal das Thema kostenpflichtige Online-Dienste st\u00e4rker in den Vordergrund zu r\u00fccken.
\u00a0
Unter Online-Dienste werden sowohl Online-Multiplayer-Angebote (Nintendo Switch Online, PlayStation Plus und Xbox Live Gold), Spiele-Abonnement-Services (Xbox Game Pass, Origin Access und Uplay) als auch Cloud-Gaming-Dienste (Stadia, GeForce Now, PlayStation Now) zusammengefasst.

\"\"<\/figure>
“In Deutschland entdecken immer mehr Gamerinnen und Gamer kostenpflichtige Online-Dienste f\u00fcr sich, mit denen sie f\u00fcr eine monatliche Geb\u00fchr eine gro\u00dfe Auswahl an aktuellen Top-Titeln, Services und Verg\u00fcnstigungen bekommen. Das starke Wachstum dieses Segments zeigt auch, wie stark sich der Games-Markt derzeit wandelt: Der dauerhafte Zugang und die Nutzung von Spielen stehen im Vergleich zum Kauf eines einzelnen Titels immer st\u00e4rker im Mittelpunkt”<\/em>, sagt Felix Falk, game-Gesch\u00e4ftsf\u00fchrer. “Gerade auch mit Blick auf zuk\u00fcnftige Entwicklungen und rechenintensive Blockbuster-Titel sind Cloud-Gaming-Dienste f\u00fcr viele Spielerinnen und Spieler interessant. Hier finden alle wesentlichen Berechnungen in Rechenzentren statt, weshalb die Spieler selbst keine besonders leistungsstarke Hardware mehr brauchen. In diesem jungen Marktsegment ist gerade viel in Bewegung, von dem wir in Zukunft noch h\u00f6ren werden.”<\/em>

Beschreibung der Online-Dienste laut game: “Kostenpflichtige Online-Dienste sind derzeit in mehreren Varianten und f\u00fcr unterschiedliche Spiele-Plattformen verf\u00fcgbar. So bieten etwa Dienste auf Spielekonsolen wie Nintendo Switch Online, Playstation Plus oder Xbox Live Gold die M\u00f6glichkeit, online mit- und gegeneinander zu spielen, Speicherst\u00e4nde in der Cloud zu sichern oder Rabatte f\u00fcr den Kauf von Games und Erweiterungen zu erhalten. Bei Abonnement-Services f\u00fcr den PC wie Origin Access Premier (EA) oder Uplay+ (Ubisoft) k\u00f6nnen Spielerinnen und Spieler gegen einen festen Betrag pro Monat auf eine gro\u00dfe Bibliothek an wechselnden Spielen zugreifen oder neu erscheinende Games bereits vor ihrem Release spielen. Bei Cloud-Gaming-Diensten wie Google Stadia Pro oder PlayStation Now m\u00fcssen die Gamerinnen und Gamer wiederum selbst \u00fcber keine leistungsstarke Hardware mehr verf\u00fcgen, um Titel in ihrer vollen Grafik spielen zu k\u00f6nnen. Die Berechnung der Spiele wird dezentral in der Cloud \u00fcbernommen. Die Kosten f\u00fcr Online-Dienste liegen je nach Anbieter zwischen 4 und 10 Euro pro Monat.”<\/em>

Insgesamt ist der deutsche Games-Markt 2019 um sechs Prozent auf rund 6,2 Milliarden Euro gewachsen. Der Umsatz mit Spiele-Hardware (Konsolen, Gaming-PCs und Zubeh\u00f6r) ging im Jahresvergleich um zwei Prozent auf 2,4 Milliarden Euro zur\u00fcck. Dagegen konnte der Markt f\u00fcr Spiele-Software um elf Prozent zulegen: Insgesamt wurden 2019 rund 3,9 Milliarden Euro mit Computer- und Videospielen sowie den Geb\u00fchren f\u00fcr entsprechende Online-Dienste ausgegeben (Details<\/a>).

Der Bundesverband schreibt zu den Marktdaten: “Die genannten Marktaten basieren auf Erhebungen der GfK, des GfK Consumer Panels und App Annie. Die GfK verwendet Erhebungsmethoden zur Erfassung der Daten des deutschen Marktes f\u00fcr digitale Spiele, die weltweit und qualitativ einmalig sind. Hierzu geh\u00f6ren unter anderem eine f\u00fcr die gesamte deutsche Bev\u00f6lkerung repr\u00e4sentative laufende Befragung von 25.000 Konsumenten zu ihren Einkaufs- und Nutzungsgewohnheiten bei digitalen Spielen sowie ein Handelspanel. Die Datenerhebungsmethoden erlauben einen einmaligen Einblick in den deutschen Markt f\u00fcr Computer- und Videospiele.”

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