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{"id":3106959,"date":"2020-08-25T16:13:00","date_gmt":"2020-08-25T14:13:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/astragon-interview_zum_20_jubilaeum_vom_vertrieb_von_lizenz-titeln_bis_zu_eigenen_simulationen\/3106959"},"modified":"2024-05-11T00:50:06","modified_gmt":"2024-05-10T22:50:06","slug":"astragon-interview_zum_20_jubilaeum_vom_vertrieb_von_lizenz-titeln_bis_zu_eigenen_simulationen","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/astragon-interview_zum_20_jubilaeum_vom_vertrieb_von_lizenz-titeln_bis_zu_eigenen_simulationen\/3106959","title":{"rendered":"astragon – Interview zum 20. Jubil\u00e4um: Vom Vertrieb von Lizenz-Titeln bis zu eigenen Simulationen"},"content":{"rendered":"In diesem Jahr feiert die astragon Entertainment GmbH ihr 20-j\u00e4hriges Jubil\u00e4um – wie \u00fcbrigens auch die 4Players GmbH. Wir haben mit Julia Pfiffer (CEO astragon Entertainment) \u00fcber das Wachstum des Unternehmens, die Anf\u00e4nge rund um den Vertrieb von Lizenz-Titeln und die anstehende Herausforderungen gesprochen. astragon ist haupts\u00e4chlich f\u00fcr Simulationen wie Bau Simulator, Bus Simulator, Landwirtschafts Simulator, Fishing: Barents Sea, Euro Truck Simulator oder SnowRunner bekannt.

4Players: Ihr feiert in diesem Jahr ja Euer 20-j\u00e4hriges Jubil\u00e4um (Gl\u00fcckwunsch nat\u00fcrlich) – wir \u00fcbrigens auch. Mit welchem Ziel hattet Ihr im Jahr 2000 die astragon Software GmbH gegr\u00fcndet? Und wie hat sich dieser Traum in den darauffolgenden Jahren entwickelt? <\/strong>

Julia Pfiffer: Herzlichen Gl\u00fcckwunsch an 4Players und danke f\u00fcr gro\u00dfartige Zusammenarbeit in den letzten 20 Jahren! Es war und ist uns immer eine Freude!

Gegr\u00fcndet wurde astragon Software vom damaligen Gesch\u00e4ftsf\u00fchrer Dirk Walner mit dem Ziel, PC-Lizenzen vor allem f\u00fcr Casual Games im deutschsprachigen Raum zu vertreiben. 2005 folgte dann die Ver\u00f6ffentlichung des ersten eigenen Simulationstitels, dem “Schiff-Simulator 2006”. Vor allem die gro\u00dfe Liebe der Entwickler zum Detail und die der Fans zu diesem besonderen Genre fasziniert uns bis heute, und spornt uns an, unsere Expertise auf diesem Feld immer weiter auszubauen. Seitdem hat sich viel getan, nicht nur was Qualit\u00e4t und Vielfalt der Simulationen angeht, sondern auch was deren weltweite Verbreitung und Beliebtheit betrifft. Mittlerweile wird rund um den Globus unter dem Markennamen astragon flei\u00dfig gebaggert, gepfl\u00fcgt und gefahren. Auch der Sprung aus der Nische ins breite Bewusstsein der Gamer ist uns, wie ich denke, gut gelungen. \u00a0

<\/figure>
(Der erste astragon-Unternehmenssitz in Hagen)<\/em>

4Players: Um einen \u00dcberblick \u00fcber Euer T\u00e4tigkeitsfeld zu bekommen … Entwickelt Ihr auch selbst Spiele bzw. habt Ihr eigene Studios? Oder seid Ihr vielmehr ein klassischer Publisher, der in erster Linie f\u00fcr Vertrieb, Finanzierung und Marketing zust\u00e4ndig ist? <\/strong>

Julia Pfiffer: Im Jahr 2000 war astragon Software noch ein klassischer Lizenzeink\u00e4ufer und Distributor von PC-Spielen im deutschsprachigen Raum. 20 Jahre sp\u00e4ter ist astragon Entertainment ein international agierenden Multiplattform-Publisher, der eigene Ideen umsetzt oder von externen Developerstudios entwickeln l\u00e4sst. Daneben sind wir ein starker Publishing-Partner f\u00fcr andere, oft ebenfalls international agierende Verlage und Entwickler, wenn es um Produktmarketing oder Distribution geht. Die Antwort ist heute also: beides. \u00a0

4Players: Wie w\u00e4hlt Ihr die Titel aus, die Ihr vertreiben wollt? <\/strong>

Julia Pfiffer: Wenn es um Eigenproduktionen geht, liegt unser Fokus ganz klar auf den Simulationsspielen. Nicht zuletzt, da wir uns in dort in allen Belangen (Marketing, PR, Producing, Produktmanagement, Lizensierung etc.) inzwischen zu den Experten z\u00e4hlen d\u00fcrfen. Wir sind aber auch offen f\u00fcr andere Genres wie Real-Time-Strategy, (Action-) Adventures, Platformer oder Racing Games. Es kommt bei der Auswahl vor allem auf das Potenzial an, das wir im entsprechenden Projekt sehen. Wie gro\u00df ist das Interesse der Spieler an dem jeweiligen Thema? Bietet das Spiel etwas Neues\/Innovatives? Wie hoch sind Qualit\u00e4t und Wiederspielwert?\u00a0 \u00a0

4Players: Apropos Spiele. Wie steht es eigentlich um den Firefighting Simulator von Chronos Unterhaltungssoftware? Auf der gamescom 2016 wurde der Titel mit einer aufw\u00e4ndigen und spielbaren Demo pr\u00e4sentiert (wir berichteten<\/a>). Auf der gamescom 2017 wurde dann blo\u00df eine Tech-Demo gezeigt und es wirkte so, als h\u00e4tten die Entwickler noch einmal komplett neu angefangen. Was ist da genau passiert? <\/strong>

Julia Pfiffer: Wir k\u00f6nnen deine Entt\u00e4uschung verstehen, es ist unumstritten, dass der Entwicklungsprozess bei Firefighting Simulator deutlich l\u00e4nger dauert als erwartet. Leider kann es bei Spieleentwicklungen immer mal wieder zu Herausforderungen kommen, welche unvorhersehbar sind und doch gel\u00f6st werden m\u00fcssen \u2013 besonders wenn es sich um junge und kleinere Teams handelt. Trotz der Verz\u00f6gerung ist es f\u00fcr uns wichtig, das Team weiterhin zu unterst\u00fctzen, ihnen entsprechend die ben\u00f6tigte Zeit einzur\u00e4umen und an dem Titel festzuhalten. Wir k\u00f6nnen auf jeden Fall schon jetzt verraten, dass ihr bald ein Update bekommen werdet – lasst euch einfach mal \u00fcberraschen!\u00a0 \u00a0

<\/figure>
(Der aktuelle Firmensitz in einem B\u00fcrokomplex in D\u00fcsseldorf; Bildquelle: Dirk Eisenbl\u00e4tter – alstria office REIT-AG)<\/em>

4Players: Mit der Zeit seid Ihr ja deutlich gr\u00f6\u00dfer geworden. Wie hat sich z.B. die Mitarbeiterzahl in der Zeitspanne entwickelt? <\/strong>

Julia Pfiffer: Angefangen hat astragon Software mit drei wackeren Mitarbeitern. Nicht zuletzt die Gr\u00fcndung der astragon-Gruppe im Jahr 2015 sorgte dann noch einmal f\u00fcr eine deutliche Erweiterung des Teams.\u00a0 Heute trifft man, wenn man in unserem neuen B\u00fcro in D\u00fcsseldorf vorbeischaut, auf rund 40 Kolleginnen und Kollegen in diversen Abteilungen wie Producing, Produktmanagement, Marketing, PR, Sales, QA, etc. Wir legen viel Wert auf ein famili\u00e4res und freundliches Miteinander nicht nur im t\u00e4glichen Umgang, sondern auch durch regelm\u00e4\u00dfiges zwangloses Zusammenkommen oder Events. Dieses Jahr macht uns jedoch, wie so vielen, leider Covid-19 einen Strich durch die Rechnung was beispielsweise die angedachte Geburtstagsparty angeht. Wir holen aber nat\u00fcrlich alles nach, sobald es wieder gefahrlos m\u00f6glich ist.\u00a0 \u00a0

4Players: Mit Blick auf den digitalen Wandel, der im Spielebereich ja viel schneller vonstattengeht … Was passiert, wenn das klassische Einzelhandelsgesch\u00e4ft noch weiter zur\u00fcckgeht und die Spiele immer st\u00e4rker auf digitalen Vertriebsplattformen erscheinen werden. Ist diese Umstellung nicht eine gro\u00dfe Bew\u00e4hrungsprobe und Herausforderung f\u00fcr Euch Publisher? Zumal Ihr ja auch den Vertrieb von anderen Titeln \u00fcbernehmt, z.B. von Microids oder auch gewissen Spielen von Focus Home Interactive? <\/strong>

Julia Pfiffer: Ja, die Ver\u00e4nderung der klassischen Distribution das ist nat\u00fcrlich ein Thema f\u00fcr uns. Ein Weg darauf zu reagieren, k\u00f6nnte sein, im Handel vermehrt hochwertige Collector\u2019s Editionen anzubieten. Wir sind aber in der weltweiten Vermarktung der eigenen Produkte sowohl physisch als auch digital breit aufgestellt. In der Zusammenarbeit mit Partnern gibt es ganz unterschiedliche Konstellationen von der klassischen Distribution \u00fcber digitale Vermarktung oder dem Erbringen von PR\/Marketingleistungen.\u00a0\u00a0
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