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{"id":3106956,"date":"2020-08-24T14:35:00","date_gmt":"2020-08-24T12:35:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/astragon-interview_oftmals_belaechelte_simulationen_das_erfolgsrezept_und_die_strahlkraft_der_nische\/3106956"},"modified":"2024-05-11T00:50:05","modified_gmt":"2024-05-10T22:50:05","slug":"astragon-interview_oftmals_belaechelte_simulationen_das_erfolgsrezept_und_die_strahlkraft_der_nische","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/astragon-interview_oftmals_belaechelte_simulationen_das_erfolgsrezept_und_die_strahlkraft_der_nische\/3106956","title":{"rendered":"astragon Entertainment – Interview: Oftmals “bel\u00e4chelte” Simulationen und die Strahlkraft der Nische"},"content":{"rendered":"Bau Simulator, Bus Simulator, Landwirtschafts Simulator, Fishing: Barents Sea, Euro Truck Simulator, SnowRunner … die astragon Entertainment GmbH ist f\u00fcr Simulationen bzw. Alltagssimulationen bekannt und feiert in dieser Nische stellenweise sehr gro\u00dfe Erfolge – sowohl mit Eigenproduktionen als auch mit Titeln, die als Publisher hierzulande vermarktet werden. Zum 20. Jubil\u00e4um des Unternehmens haben wir mit Julia Pfiffer (CEO astragon Entertainment) \u00fcber die wachsenden Erfolge in der Nische und die besondere Attraktivit\u00e4t der oftmals “bel\u00e4chelten” Simulationen gesprochen.

4Players: astragon ist ja f\u00fcr Simulationen bzw. Alltagssimulationen bekannt. Welche Titel waren die Meilensteine in Eurem Portfolio? Was hat Euch gro\u00df gemacht, aber auch: Was hat Euch die meisten Kopfschmerzen bereitet? <\/strong>

Julia Pfiffer: Einer der gr\u00f6\u00dften Meilensteine in diesem Genre ist f\u00fcr uns unbestritten die Landwirtschafts-Simulator-Reihe von GIANTS Software, die wir inzwischen seit 12 Jahren durch all ihre verschiedenen Entwicklungsstufen begleiten d\u00fcrfen \u2013 vom ersten Release auf PC im Jahr 2008 \u00fcber das Konsolen-Deb\u00fct 2012 und die Einf\u00fchrung von Modding auf Konsolen 2017 bis hin zum Sponsoring eines eigenen eSport-Teams f\u00fcr die Farming Simulator League in der Saison 19\/20. Parallel dazu haben wir auch eigene starke Marken entwickelt und aufgebaut, die sich inzwischen international vieler Fans erfreuen: Die Bau-Simulator- und die Bus Simulator-Reihe. Darauf allein sind wir ziemlich stolz, aber wir werden in naher Zukunft weitere brandneue Spiele ver\u00f6ffentlichen, die aus dem Alltagssimulations-Genre herausstechen werden: das Weltraum-Taktik-Abenteuer Drone Swarm und die FPV-Drohnensimulation Liftoff: Drone Racing.\u00a0 \u00a0

Und was hat uns am meisten Kopfschmerzen bereitet? Nun, richtige Kopfschmerzen waren es in dem Sinne nicht, aber doch eine gro\u00dfe Herausforderung: Ein gesamtes Genre aus einer oft bel\u00e4chelten Nische herauszuholen und ein breites Publikum davon zu \u00fcberzeugen, dass diese Spiele nicht nur eine Daseinsberechtigung haben, sondern auch richtig Spa\u00df machen. Der Schl\u00fcssel dazu: Nicht entmutigen lassen, immer neugierig bleiben und mit jedem Spiel die Messlatte f\u00fcr sich selbst noch ein wenig h\u00f6her legen. Wir h\u00f6ren dabei stark auf die Community – was hat gefallen, was war noch nicht ganz rund und welche W\u00fcnsche gibt es f\u00fcr die Zukunft? \u00a0

Wenn wir d\u00fcrfen, m\u00f6chten wir uns daher an dieser Stelle einmal ganz ausdr\u00fccklich bei den vielen Spielern da drau\u00dfen bedanken, die uns auf allen erdenklichen Plattformen unerm\u00fcdlich konstruktives Feedback geben, unsere Spiele schon w\u00e4hrend der Entwicklungszeit bei Play- und Beta-Tests (im positiven Sinne) auseinandernehmen und uns durch ihre ehrliche Meinung dabei helfen, mit jedem Release ein bisschen besser zu werden.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0

\"Julia<\/figure>
4Players: Wie erkl\u00e4rt Ihr Euch den enormen Erfolg von Spielen aus diesem oftmals “bel\u00e4chelten” Genre? Sowohl der Landwirtschafts-Simulator als auch der Euro\/American Truck Simulator sind ja immens erfolgreiche Titel. Auch SnowRunner, das von astragon in Deutschland, \u00d6sterreich und der Schweiz vertrieben wurde, hat sich schon \u00fcber eine Million Mal verkauft …<\/strong>

Julia Pfiffer: Simulationen bieten eine Abwechslung zu schnellen und actionreichen Spielen. Besonders die Tatsache, dass es ein sehr freies Gameplay, keinen Zeitdruck und keine Gegner gibt, wirkt entschleunigend. Zudem sorgen umfangreiche Modding-Optionen daf\u00fcr, dass man sich – so man m\u00f6chte – auch in dieser Hinsicht kreativ ausleben kann. Technikfans lieben die m\u00f6glichst exakt wiedergegebenen Details der gro\u00dfen und kleinen Fahrzeuge und Maschinen – und nat\u00fcrlich das Vorhandensein von Lizenzpartnern, die man so auch aus dem echten Leben kennt. Simulationsspiele sprechen eine sehr breite Zielgruppe an: die bereits erw\u00e4hnten Technikfans, Kinder und deren Eltern, Jugendliche und junge Erwachsene, die sich besonders f\u00fcr das Modding interessieren, Gelegenheitsspieler und sogar Senioren. Eine ganze Reihe von Spielern hat sogar im wahren Leben etwas mit den simulierten Berufen zu tun: Busfahrer, Landwirte oder Trucker probieren im Spiel Dinge aus, die sie im Alltag so nicht machen k\u00f6nnen \u2013 z.B. einen besonders gro\u00dfen M\u00e4hdrescher fahren, f\u00fcr den es auf ihrem Hof gar keinen Platz g\u00e4be. Oder einmal im Leben mit ihrem LKW einen amerikanischen Highway in Arizona entlangbrettern. \u00a0

4Players: Ist das nur ein Ph\u00e4nomen in Deutschland? <\/strong>
\u00a0
Julia Pfiffer: Nein, Deutschland ist zwar ein sehr starkes Simulationsland, aber die Faszination f\u00fcr dieses Genre ist schon lange ein weltweites Ph\u00e4nomen. Simulationsfans gibt es vor allem in Europa und den USA, aber auch in Asien, besonders China, werden Simulationen immer beliebter. Wo ein Spiel besonders gut ankommt, h\u00e4ngt nat\u00fcrlich auch immer vom Thema des Spiels, den enthaltenen Marken und dem Setting ab.\u00a0 \u00a0

4Players: Giants Software m\u00f6chte den n\u00e4chsten Landwirtschafts-Simulator in Eigenregie (self-publishing) ver\u00f6ffentlichen, das ist jedenfalls dem aktuellen Gesch\u00e4ftsbericht<\/a> von Focus Home Interactive zu entnehmen (Focus Home fungierte bisher als internationaler Publisher, ohne den deutschsprachigen Raum zu bedienen). Wie sehr trifft Euch so eine Entscheidung, schlie\u00dflich war der Landwirtschafts-Simulator meiner Auffassung nach immer eines Eurer wichtigsten Produkte …<\/strong>

Julia Pfiffer: Wir f\u00fchren nat\u00fcrlich enge Gespr\u00e4che mit GIANTS Software, den Besitzern und Rechteinhabern der Landwirtschafts-Simulator-Reihe, um die schon lange bestehende, gute Kooperation zu verl\u00e4ngern. Wir freuen uns zum Beispiel schon darauf, die Distribution und Vermarktung des kommenden Landwirtschafts-Simulator 19 Alpine Landwirtschaft Add-Ons sowie der Landwirtschafts-Simulator 19 Premium Edition in der DACH-Region [Deutschland, \u00d6sterreich und der Schweiz] wie gewohnt tatkr\u00e4ftig zu unterst\u00fctzen.

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