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{"id":3105547,"date":"2019-05-13T15:55:00","date_gmt":"2019-05-13T13:55:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/square_enix-umsatz_mit_hd_games_gestiegen_aber_betriebsergebnis_gesunken_left_alive_enttaeuschte\/3105547"},"modified":"2024-05-10T23:28:49","modified_gmt":"2024-05-10T21:28:49","slug":"square_enix-umsatz_mit_hd_games_gestiegen_aber_betriebsergebnis_gesunken_left_alive_enttaeuschte","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/square_enix-umsatz_mit_hd_games_gestiegen_aber_betriebsergebnis_gesunken_left_alive_enttaeuschte\/3105547","title":{"rendered":"Square Enix – Gesch\u00e4ftsbericht: Umsatz mit “HD Games” gestiegen, aber Betriebsergebnis gesunken"},"content":{"rendered":"Square Enix<\/a> hat im vergangenen Gesch\u00e4ftsjahr<\/a> (April 2018 bis M\u00e4rz 2019) die Nettoverk\u00e4ufe um 8,2 Prozent steigern k\u00f6nnen – von 250 Mrd. Yen (ca. 2 Mrd. Euro) auf 271 Mrd. Yen (ca. 2,2 Mrd. Euro). Allerdings ging das operative Betriebsergebnis um 35,7 Prozent zur\u00fcck und sank auf 24,5 Mrd. Yen (ca. 200 Mio. Euro; Vorjahr: ca. 310 Mio. Euro).

Der Gro\u00dfteil des Gesamtumsatzes des Unternehmens stammt aus dem Gesch\u00e4ftsbereich “Digital Entertainment” (204,5 Mrd. Yen), der wiederum HD Games, MMO und Mobile\/PC-Browser umfasst. Die Ver\u00f6ffentlichung von “HD Games” wie Kingdom Hearts 3, Shadow of the Tomb Raider und Just Cause 4 f\u00fchrten zu einem Umsatzanstieg gegen\u00fcber dem Vorjahr. Weitere Titel wurden in dem Bericht nicht hervorgehoben. Das Betriebsergebnis lag unterdessen unter dem Vorjahresniveau, was auf h\u00f6here Kosten im Zusammenhang mit der Ver\u00f6ffentlichung der neuen Titel zur\u00fcckgef\u00fchrt wird. Das Segment “Smart Devices und PC-Browser” blieb trotz neuer Spiele hinter den Erwartungen zur\u00fcck und konnte keine zus\u00e4tzlichen Ums\u00e4tze (zu den bestehenden Spielen) generieren. Bei den Online-Rollenspielen sanken Umsatz und Betriebsergebnis im Vergleich zum Vorjahr, in dem Erweiterungen f\u00fcr Final Fantasy 14 und Dragon Quest 10 ver\u00f6ffentlicht wurden. Die (wiederkehrenden) Abonnementums\u00e4tze werden als “hoch” beschrieben.

NieR: Automata<\/a> liegt mittlerweile bei vier Millionen Verk\u00e4ufen. Kingdom Hearts 3 hat einen “starken Verkaufsstart” hingelegt (\u00fcber f\u00fcnf Millionen in einer Woche). Mit der Erweiterung sollen die Verk\u00e4ufe weiter angeheizt werden. Octopath Traveler<\/a> verkauft sich weiter stabil. Left Alive<\/a> hat “hochgradig entt\u00e4uscht”.

-Most of games planned this FY to be released last half of term
-Thus not expecting huge profit contribution from them this FY
-Game announcements at E3, but not just that. Will start disclosing info about unannounced titles from this month<\/p>\u2014 Takashi Mochizuki (@mochi_wsj) 13. Mai 2019<\/a><\/blockquote>
Insgesamt<\/a> wurden bisher 144 Millionen Spiele aus der Final-Fantasy-Reihe und 78 Millionen Dragon-Quest-Spiele verkauft. Die Tomb-Raider-Reihe liegt bei 74 Millionen Verk\u00e4ufen (bis Ende September 2018 lag der Wert noch bei 67 Mio.; f\u00fcr die Differenz von sieben Mio. d\u00fcrfte gr\u00f6\u00dftenteils Shadow of the Tomb Raider verantwortlich sein).

F\u00fcr das laufende Gesch\u00e4ftsjahr (April 2019 bis M\u00e4rz 2020) erwartet Square Enix<\/a> \u00e4hnliche Nettoverk\u00e4ufe wie im vergangenen Gesch\u00e4ftsjahr – ganz im Gegensatz zur letzten Prognose (wir berichteten<\/a>). Es sollen “mehrere” neue Titel erscheinen, aber der Publisher geht davon aus, dass die Anzahl der verkauften Exemplare r\u00fcckl\u00e4ufig sein wird. Es kann daher vermutet werden, dass der Publisher nicht die beiden Gro\u00dfprojekte Final Fantasy 7 Remake (Teil 1) und The Avengers Project im besagten Zeitraum ver\u00f6ffentlichen wird. Es sollen generell neue Marken eingef\u00fchrt werden, w\u00e4hrend die “Katalog-Titel” (Spiele, die nicht im laufenden Gesch\u00e4ftsjahr ver\u00f6ffentlicht wurden) f\u00fcr stabile Ums\u00e4tze sorgen sollen. Das MMO-Segment soll durch neue Erweiterungen (Final Fantasy 14 Online: Shadowbringers) f\u00fcr st\u00e4rkere Ums\u00e4tze sorgen. Im Mobile und PC-Browser-Segment will man die Entwicklungsphase \u00fcberarbeiten und sich auf die Produktion “neuer Hits” konzentrieren.

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Umsatz mit “HD Games” gestiegen, aber Betriebsergebnis gesunken; Left Alive entt\u00e4uschte<\/p>\n","protected":false},"author":549,"featured_media":3190894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Square Enix: Umsatz mit "HD Games" gestiegen, aber Betriebsergebnis gesunken; Left Alive entt\u00e4uschte","_yoast_wpseo_metadesc":"Square Enix hat im vergangenen Gesch\u00e4ftsjahr (April 2018 bis M\u00e4rz 2019) die Nettoverk\u00e4ufe um 8,2 Prozent steigern k\u00f6nnen - von 250 Mrd. Yen (ca. 2 Mrd. 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