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{"id":3105441,"date":"2020-02-16T13:39:00","date_gmt":"2020-02-16T12:39:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/activision_blizzard-esports-uebertragungsrechte_sollen_youtube_google_160_mio_dollar_gekostet_haben\/3105441"},"modified":"2024-05-10T23:22:54","modified_gmt":"2024-05-10T21:22:54","slug":"activision_blizzard-esports-uebertragungsrechte_sollen_youtube_google_160_mio_dollar_gekostet_haben","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/activision_blizzard-esports-uebertragungsrechte_sollen_youtube_google_160_mio_dollar_gekostet_haben\/3105441","title":{"rendered":"Activision Blizzard: eSports-\u00dcbertragungsrechte sollen YouTube (Google) 160 Mio. Dollar gekostet haben"},"content":{"rendered":"

YouTube (zugeh\u00f6rig zu Alphabet bzw. Google) hat gesch\u00e4tzt 160 Millionen Dollar f\u00fcr die eSports-\u00dcbertragungsrechte an der Overwatch League, der Call of Duty League und Hearthstone an Activision Blizzard bezahlt. Die gesch\u00e4ftliche Vereinbarung gilt \u00fcber drei Jahre. Laut einem Bericht im Sports Business Journal (via eSports Observer<\/a>) auf Basis von Informationen von Personen, die mit dem Gesch\u00e4ftsabschluss vertraut sein sollen, soll diese Zusammenarbeit ein Bestandteil einer neuen, umfassenderen strategischen Partnerschaft zwischen Google und Activision Blizzard sein. Beide Unternehmen gaben die Partnerschaft Ende Januar 2020, kurz vor Beginn der Saison der Call of Duty League, bekannt. Vorher waren die Matches der Overwatch League auf Twitch (Amazon) zu sehen. Der damalige Preis betrug 90 Mio. Dollar f\u00fcr zwei Jahre.<\/p>\n

Gem\u00e4\u00df der Quellen soll der Gro\u00dfteil des Geldes auf die Overwatch League entfallen. Ein geringerer, aber immer noch beachtlicher Betrag soll in Richtung Call of Duty League geflossen sein, w\u00e4hrend es Hearthstone (kein Tier-1-eSport) quasi als “Gratisbeilage” gab. Weiterhin hei\u00dft es, dass der Deal “erhebliche Bonusklauseln” f\u00fcr den Verkauf von Anzeigen\/Werbung w\u00e4hrend des Ligabetriebs und die Zuschauerzahlen enthalten w\u00fcrde, so dass das Geld, das an die Liga und die Teams geht, deutlich steigen k\u00f6nnte. Diese Anreizklauseln, die von Quellen als “erreichbar” beschrieben werden, sind teilweise der Grund daf\u00fcr, dass sowohl die Teams als auch andere Liga-F\u00fchrungskr\u00e4fte mit dem neuen YouTube-Deal zufrieden waren, obwohl der Basisbetrag, der an die Overwatch League geht, keine Erh\u00f6hung gegen\u00fcber dem Twitch-Deal darstellt. Activision Blizzard wollte den eSports-Observer-Bericht nicht kommentieren. <\/p>\n

Des Weiteren wird Google bestimmte Cloud-Computing-Dienste f\u00fcr Activision Blizzard bereitstellen. Activision hat sich also f\u00fcr die Dienste von Google (Cloud und YouTube) entschieden und gegen Amazon (AWS und Twitch).<\/p>\n","protected":false},"excerpt":{"rendered":"

eSports-\u00dcbertragungsrechte sollen YouTube (Google) 160 Mio. Dollar gekostet haben<\/p>\n","protected":false},"author":549,"featured_media":3200896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Activision Blizzard: eSports-\u00dcbertragungsrechte sollen YouTube (Google) 160 Mio. Dollar gekostet haben","_yoast_wpseo_metadesc":"YouTube (zugeh\u00f6rig zu Alphabet bzw. 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