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{"id":3105426,"date":"2019-02-13T11:05:00","date_gmt":"2019-02-13T10:05:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/activision_blizzard-800_stellen_werden_gestrichen_-_trotz_rekord-einnahmen\/3105426"},"modified":"2024-05-10T23:22:32","modified_gmt":"2024-05-10T21:22:32","slug":"activision_blizzard-800_stellen_werden_gestrichen_-_trotz_rekord-einnahmen","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/activision_blizzard-800_stellen_werden_gestrichen_-_trotz_rekord-einnahmen\/3105426","title":{"rendered":"Activision Blizzard: 800 Stellen werden gestrichen – trotz Rekord-Einnahmen"},"content":{"rendered":"

Die Ger\u00fcchte vom Wochenende<\/a> haben sich best\u00e4tigt: Die F\u00fchrungsetage von Activision Blizzard hat laut Polygon.com<\/a> die Entlassung von rund 800 Mitarbeitern bekanntgegeben, was in etwa acht Prozent der Belegschaft entspricht. Dem entgegen st\u00fcnden Rekordergebnisse f\u00fcr das Gesch\u00e4ftsjahr 2018.<\/p>\n

Die schlechten Nachrichten wurden bei der Pr\u00e4sentation des Gesch\u00e4ftsergebnisses des vierten Quartals vor Investoren verk\u00fcndet. Vom Stellenabbau betroffen seien laut CEO Bobby Kotick lediglich Personen, die in “Nicht-Entwickler”-Rollen t\u00e4tig waren. Das Unternehmen werde trotzdem weiterhin Positionen im Entwickler-Bereich aufstocken.<\/p>\n

Chief Operating Officer Collister \u201cCoddy\u201d Johnson erl\u00e4uterte: “Wir haben eine schw\u00e4chere Nachfrage im Handel erlebt als erwartet. (…) Doch wir werden die Retail-Monetarisierung nicht so schnell verbessern wie wir das gerne h\u00e4tten”, wobei er auf die lahmenden Mikrotransaktionen in Overwatch<\/a> und Hearthstone<\/a> anspiele. Laut Blizzards Chief Financial Officer Dennis Durkin habe sein Teil des Unternehmens im Gesch\u00e4ftsjahr 2019\u00a0 keine “Frontline”-Ver\u00f6ffentlichung mehr in Planung – was nat\u00fcrlich auch gegen die M\u00f6glichkeit eines neuen Diablo (oder \u00e4hnlich prominente Neuank\u00fcndigungen) in diesem Jahr spreche. Durkin mache daher entt\u00e4uschende Einnahmen auf der Blizzard-Seite des Unternehmens f\u00fcr die gesenkte Prognose f\u00fcrs neue Jahr verantwortlich.<\/p>\n

Des Weiteren spiele die Trennung von Bungie und deren Online-Shooter Destiny<\/a> eine wichtige Rolle bei der Restrukturierung, so Johnson und Durkin. Ohne zus\u00e4tzliche Destiny-Einnahmen erwarte Activision, dass die Einnahmen 2019 “flach” bleiben d\u00fcrften. Man kanalisiere seine Bem\u00fchungen daher auf die Call-of-Duty-Serie, die in vierten Quartal dieses Jahres einen Shooter mit klassischer Einzelspieler-Kampagne<\/a> bekommen soll. Ein Mobilspiel von Tencent befinde sich ebenfalls in Entwicklung.<\/p>\n

Vor den Entlassungen gab Activision Blizzard Rekordergebnisse f\u00fcr 2018 bekannt. Laut des Finanzberichts f\u00fcr das vierte Quartal nahm die Firma im Gech\u00e4ftsjahr 2018 insgesamt 7,26 Milliarden Dollar f\u00fcr physische und Download-Spiele ein, also mehr als die 7,16 Milliarden im Jahr davor. Trotzdem h\u00e4tten die Zahlen die Unternehmensziele nicht erreicht, so Kotick:<\/div>\n
<\/div>\n
“Obwohl unser Finanzergebnis 2018 das beste unserer Geschichte ist, haben wir unser Potenzial nicht voll entfaltet.” In einer anschlie\u00dfenden Fragestunde f\u00fcgte er hinzu, dass die Entscheidung f\u00fcr die Entlassungen einer seiner “f\u00fcnf schwierigsten Momente” in seiner Karriere gewesen seien.<\/div>\n
<\/div>\n
Trotz der als Entt\u00e4uschung empfundenen Ergebnisse plane man, die Entwickler-Teams eigener Kernmarken wie Call of Duty, Candy Crush und Overwatch um 20% aufzustocken. Dies soll mit der “Depriorisierung” von Bereichen finanziert werden, welche die Erwartungen nicht erf\u00fcllt h\u00e4tten – und mit der Reduzierung administrativer Kosten, so der Bericht. Der seit Oktober aktive Blizzard-CEO J. Allen Brack wandte sich gestern in einer Memo ans Unternehmen und die von der Stellenstreichung betroffenen Mitarbeiter:<\/div>\n
<\/div>\n

“Dies war eine extrem schwierige Entscheidung, und wir wollen unsere Wertsch\u00e4tzung f\u00fcr die Anstrengungen ausdr\u00fccken, die ein jeder bei Blizzard eingebracht hat. Um beim \u00dcbergang zu helfen, bieten wir jedem betroffenen Mitarbeiter eine Abfindung an, welche zus\u00e4tzliche Zahlungen, Zusch\u00fcsse sowie eine Unterst\u00fctzung im Bereich der Karriere und Jobsuche, um beim Finden der n\u00e4chsten beruflichen Chance zu helfen.”<\/em><\/div>\n
<\/div>\n
Polygon f\u00fcgt hinzu, dass auch das Engagement im Bereich des Battle-Arena-Spiels Heroes of the Storm<\/a> stark zur\u00fcckgefahren worden sei. Im Dezember wurde z.B. die entsprechende j\u00e4hrliche E-Sports-Saison abgesagt (wir berichteten<\/a>)<\/div>\n","protected":false},"excerpt":{"rendered":"

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