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{"id":3090942,"date":"2021-07-06T15:21:00","date_gmt":"2021-07-06T13:21:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/facebook-andrew_bosworth_kann_den_aufschrei_ueber_werbung_in_vr_nicht_nachvollziehen\/3090942"},"modified":"2024-04-29T06:15:50","modified_gmt":"2024-04-29T04:15:50","slug":"facebook-andrew_bosworth_kann_den_aufschrei_ueber_werbung_in_vr_nicht_nachvollziehen","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/facebook-andrew_bosworth_kann_den_aufschrei_ueber_werbung_in_vr_nicht_nachvollziehen\/3090942","title":{"rendered":"Facebook: Andrew Bosworth kann den Aufschrei \u00fcber Werbung in VR nicht nachvollziehen"},"content":{"rendered":"

Facebook plante bekanntlich<\/a>, in naher Zukunft erstmals Werbung in VR-Anwendungen f\u00fcr die mobile Plattform Oculus Quest<\/a> einzubauen. Zu den ersten Kandidaten geh\u00f6rte Blaston<\/a> von Resolution Games (z.B. Banden-Werbung in der Arena) sowie zwei weitere, noch nicht namentlich genannte Apps.<\/p>\n

Nach einem \u00f6ffentlichen Aufschrei unter Nutzern (u.a. durch Review-Bombing<\/a> bzw. schlechte Nutzerwertungen im Quest-Store) machte Resolution allerdings einen R\u00fcckzieher, so Uploadvr.com<\/a>. Der Hersteller strich das Projekt in Blaston und m\u00f6chte das Werbe-Konzept stattdessen im kostenlosen VR-Angelspiel Bait! implementieren, wie CEO Tommy Palm dem Magazin erkl\u00e4rte.<\/p>\n

Der Vizepr\u00e4sident der Facebook Reality Labs, Andrew Bosworth, kann das Ausma\u00df der Ver\u00e4rgerung dagegen nicht wirklich nachvollziehen. In einem seiner regelm\u00e4\u00dfigen AMA-Fragestunden auf Instagram<\/a> (via Uploadvr.com<\/a>) zeigte er sich perplex dar\u00fcber, wie sehr das Thema viral gegangen sei. Der Aufschrei sei “ehrlich gesagt etwas zu heftig” gewesen, so Facebooks VR-Chef.<\/p>\n

Die Werbung w\u00fcrde Entkwicklern eine weitere Einnahmequelle und Konsumenten die M\u00f6glichkeit niedrigerer Preise er\u00f6ffnen. Bosworth r\u00e4umte allerdings ein, dass Facebook die Neuerung nicht “sehr gut” kommuniziert habe. Derartige Werbung sei allerdings im Bereich etablierter Unterhaltungselektronik wie einem iPhone oder dem TV seit langem selbstverst\u00e4ndlich. Dort h\u00e4nge es vom Kunden ab, inwieweit er sich darauf einlasse bzw. damit interagiere, so Bosworth:<\/p>\n

“Die Leute so: ‘Ihr wollt also Werbung direkt in meine Aug\u00e4pfel bef\u00f6rdern?’ Ich meine – ja – es ist offensichtlich keine App, die ihr weiter nutzen w\u00fcrdet, wenn sie das schlecht umsetzen. Ich pers\u00f6nlich habe immer an Werbung geglaubt, ich glaube an gro\u00dfartig umgesetzte Werbung. Und das umfasst Werbung, die kontextuell und relevant ist, denn das ist quasi unser Gesch\u00e4ftsmodell.”<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

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