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{"id":3089201,"date":"2023-01-26T14:54:00","date_gmt":"2023-01-26T13:54:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/the_last_of_us-google-suche_wird_durch_marketing-gag_von_pilzen_ueberwuchert\/3089201"},"modified":"2024-05-07T13:11:58","modified_gmt":"2024-05-07T11:11:58","slug":"the_last_of_us-google-suche_wird_durch_marketing-gag_von_pilzen_ueberwuchert","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/the_last_of_us-google-suche_wird_durch_marketing-gag_von_pilzen_ueberwuchert\/3089201","title":{"rendered":"The Last of Us: Marketing-Gag infiziert die Google-Suche mit Pilzbefall"},"content":{"rendered":"

W\u00e4hrend in The Last of Us<\/strong> alles und jeder von einem r\u00e4tselhaften Pilz infiziert wird, bef\u00e4llt das Zombie-Franchise selbst aktuell die Medienlandschaft und sogar die Google-Suche<\/strong>.\n<\/p>

\u00a0<\/p>\n

Die HBO-Adaption von The Last of Us ist bereits mit der ersten Folge eingeschlagen wie eine Bombe und konnte mit der zweiten Episode am vergangenen Sonntag nochmal eine weitere Million an Zuschauern begeistern<\/a>. Offenbar ansteckend ist aber auch die Marketing-Kampagne<\/strong>, denn wer aktuell nach The Last of Us googelt, sieht sich mit bildschirm\u00fcberwuchernden Pilzen konfrontiert.<\/p>\n

The Last of Us: So lasst ihr auf eurem Bildschirm Pilze sprie\u00dfen<\/h2>\n

Das unterhaltsame Spektakel l\u00e4sst sich dabei ganz einfach selbst reproduzieren. Alles, was ihr daf\u00fcr tun m\u00fcsst, ist, Google aufzurufen, “The Last of Us” einzugeben und dann auf Suche zu klicken. Nachdem die Ergebnisse geladen wurden, tauchen am unteren Bildschirmrand ein roter Kreis mit einem wei\u00dfen Pilz darauf auf.<\/p>\n

Klickt ihr nun auf das Symbol, fangen zahlreiche Pilze eure Google-Suche zu \u00fcberwuchern. Je \u00f6fter ihr mit dem Symbol interagiert, desto voller wird euer Bildschirm mit dem gef\u00e4hrlichen Gem\u00fcse, das in The Last of Us f\u00fcr den Ausbruch der Zombie-Apokalypse gesorgt hat. Nicht nur von unten, sondern von allen Seiten sprie\u00dfen die digitalen Pilze aus den Seitenr\u00e4ndern eures Ger\u00e4ts.<\/p>\n

Zusammen mit den Pilzen tauchen unten zwei weitere Symbole auf, mit denen ihr die Aktion wahlweise in den sozialen Medien teilen oder euren Bildschirm von den wildwachsenden Gesellen befreien k\u00f6nnt. Die Pilzinfektion taucht auch bei verwandten The Last of Us-Suchen auf, beispielsweise wenn ihr zus\u00e4tzlich “Multiplayer” oder “Serie” eingebt und funktioniert sogar auf Mobil-Ger\u00e4ten.<\/p>\n

Marketing-Aktion zur erfolgreichen Serienadaption<\/h2>\n

Ganz offensichtlich handelt es sich bei dem Pilzbefall der Google-Suche um einen Marketing-Gag, den HBO und Naughty Dog anl\u00e4sslich der aktuell laufenden The Last of Us-Serie ins Leben gerufen haben. Die Adaption ist am 16. Januar<\/strong> gestartet und l\u00e4uft nun w\u00f6chentlich auf HBO bis zum 16. M\u00e4rz, dann kommt die (vorerst) erste Staffel zum Abschluss.<\/p>\n

Hierzulande k\u00f6nnt ihr die Serie bei WOW <\/strong>oder Sky Q<\/strong> schauen \u2013 in

unserem Info-Artikel zur Last of Us-Serie verraten wir euch<\/p><\/a>, was ihr dabei beachten m\u00fcsst. Falls ihr hingegen unsicher seid, ob die Videospieladaption \u00fcberhaupt einen Blick wert ist, empfehlen wir euch

unsere Kritik zur The Last of Us-Serie<\/p><\/a>, in der wir spoilerfrei \u00fcber die St\u00e4rken und Schw\u00e4chen der insgesamt neun Folgen sprechen.<\/p>","protected":false},"excerpt":{"rendered":"

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