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{"id":3084800,"date":"2022-10-19T17:42:00","date_gmt":"2022-10-19T15:42:00","guid":{"rendered":"https:\/\/4players.fdpub.de\/allgemein\/microsoft-angeblicher_xbox_mobile_gaming_store_im_aufbau\/3084800"},"modified":"2024-05-03T21:58:01","modified_gmt":"2024-05-03T19:58:01","slug":"microsoft-angeblicher_xbox_mobile_gaming_store_im_aufbau","status":"publish","type":"post","link":"https:\/\/4players.fdpub.de\/news\/microsoft-angeblicher_xbox_mobile_gaming_store_im_aufbau\/3084800","title":{"rendered":"Microsoft: Angeblicher Xbox Mobile Gaming Store im Aufbau"},"content":{"rendered":"

Berichten zufolge plant Microsoft, einen hauseigenen Xbox Mobile Gaming Store auf die Beine zu stellen. Dieser soll in unmittelbarer Konkurrenz zu Apples App Store und Googles Play Store stehen.

Wie unter anderem The Verge erkl\u00e4rt<\/a>, ist die Information aufgrund der Einreichungen der britischen Wettbewerbs- und Marktaufsichtsbeh\u00f6rde, auch CMA genannt, im Zuge der aktuell laufenden, 68,7 Milliarden US-Dollar schweren \u00dcbernahme von Activision Blizzard durch Microsoft bekannt geworden.

<\/p>

Microsoft: “Game Store der n\u00e4chsten Generation” soll ger\u00e4te\u00fcbergreifend funktionieren<\/h2>
Mit der \u00dcbernahme von Activision Blizzard spielen nat\u00fcrlich auch deren mobile Spiele eine wichtige Rolle f\u00fcr Microsoft. Unter der Einbeziehung von King m\u00f6chte man die Marke Xbox auch im Bereich der Mobile Games weiter ausbauen. In den Unterlagen hei\u00dft es, die “Transkation wird Microsofts F\u00e4higkeit verbessern, einen Game Store der n\u00e4chsten Generation zu schaffen, der \u00fcber eine Reihe von Ger\u00e4ten funktioniert, einschlie\u00dflich mobiler Ger\u00e4te durch das Hinzuf\u00fcgen der Inhalte von Activision Blizzard”.

Und weiter: “Aufbauend auf den bestehenden Gamer-Communities von Activision Blizzard wird Xbox versuchen, den Xbox Store auf mobile Ger\u00e4te auszuweiten und Spieler f\u00fcr eine neue Xbox Mobile Plattform zu gewinnen”. Google und Apple werden dabei sogar als ausdr\u00fccklich als Hauptkonkurrenten bezeichnet.

“Um die Verbraucher vom Google Play Store und App Store auf mobilen Ger\u00e4ten wegzubringen, ist jedoch eine grundlegende \u00c4nderung des Verbraucherverhaltens erforderlich”, so lautet es in der Erkl\u00e4rung weiter. Microsoft w\u00fcrde dar\u00fcber hinaus darauf hoffen, dass die Spieler durch das Angebot bekannter und beliebter Inhalte eher geneigt sein w\u00fcrden, etwas Neues auszuprobieren.

Angriff auf mobilem Markt wichtiger Bestandteil der \u00dcbernahme<\/h2>
Microsoft verspricht sich von der \u00dcbernahme eine bedeutende Pr\u00e4senz im Bereich der mobilen Spiele, wie aus den Unterlagen hervorgeht. Dies beweisen auch die Ums\u00e4tze, die Activision Blizzard mit Titeln wie denen von King oder Call of Duty: Mobile<\/a> und den Nebeneinnahmen in der ersten Jahresh\u00e4lfte verbuchen konnte. Derweil h\u00e4tte Microsoft keine nennenswerte Pr\u00e4senz im Bereich der mobilen Spiele, weshalb man sich auch auf die Expertise der mobilen Spieleentwickler verl\u00e4sst. Activision Blizzard sei “in der Lage, seine Erfahrungen bei der Entwicklung und Ver\u00f6ffentlichung von Handyspielen in die Xbox-Spielstudios einzubringen”.

Urspr\u00fcnglich wurde die CMA auf den Plan gerufen, um sich auf die Konsolenspiele und allem voran die Call of Duty-Reihe zu konzentrieren. Microsoft war in der Vergangenheit immer wieder vorgeworfen worden<\/a>, den Konkurrenzkampf mit Sony \u00fcber eine unfaire Vorgehensweise f\u00fcr sich zu entscheiden. Dass die Ambitionen des Unternehmens \u00fcber den Konsolenkrieg hinausgehen, zeigen die j\u00fcngsten Berichte.

The Verge berichtet au\u00dferdem von einer M\u00f6glichkeit, die Microsoft Entwicklern bieten m\u00f6chte, ihre eigenen Stores auf der mobilen Plattform der Xbox zu betreiben und auch eigene Zahlungssysteme f\u00fcr Ingame-K\u00e4ufen anzubieten. So verspricht man sich dem Anschein nach, Spieleentwickler mobiler Games zu anzulocken. Dies wird auch n\u00f6tig sein, denn die Konkurrenz um Google und Apple ist bereits etabliert. Die Neuzug\u00e4nge von Apples Arcade-Angebot zeigen wir euch \u00fcbrigens hier<\/a>.","protected":false},"excerpt":{"rendered":"

Angeblicher Xbox Mobile Gaming Store im Aufbau<\/p>\n","protected":false},"author":249,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Microsoft: Angeblicher Xbox Mobile Gaming Store im Aufbau","_yoast_wpseo_metadesc":"Berichten zufolge plant Microsoft, einen hauseigenen Xbox Mobile Gaming Store auf die Beine zu stellen. 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